Learning to Scan the Fringe to Source Future Competitive Advantage
Strategic Crossroads: Defend Today or Design Tomorrow?
Health system strategic plans are commonly exercises in refinement: tuning operations, rebalancing portfolios, and defending share against traditional competitors. But the playing field has changed. Technology platforms, retail brands, private equity-backed disruptors, and most critically consumer preferences are now reshaping how, where, and by whom care is delivered.
I believe that the question for CEOs and boards is no longer “How do we protect what we have?” The better question is “What are we building that the next generation of patients and payers will value most?” This requires a shift not just in plan, but in posture.
